SEO stands for “search engine optimisation.” In simple terms, it means the method of improving your site to extend its visibility for relevant searches. the higher visibility your pages have in search results, the more likely you’re to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines like Google and Bing use bots to crawl pages on the online , going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages within the index, taking under consideration many ranking factors or signals, to work out the order pages should appear within the search results for a given query.
Search ranking factors are often considered proxies for aspects of the user experience. Our table of SEO Factors organizes the factors into six main categories and weights each supported its overall importance to SEO. for instance , content quality and keyword research are key factors of content optimisation, and crawlability and mobile-friendliness are important site architecture factors.
The search algorithms are designed to surface relevant, authoritative pages and supply users with an efficient search experience. Optimising your site and content with these factors in mind can help your pages rank higher within the search results.
Unlike paid search ads, you can’t pay search engines to urge higher organic search rankings.
Why is SEO important for marketing?
SEO may be a fundamental a part of digital marketing because people conduct trillions of searches per annum , often with commercial intent to seek out information about products and services. Search is usually the first source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a cloth impact on your bottom line.
However, the search results are evolving over the past few years to offer users more direct answers and knowledge that’s more likely to stay users on the results page rather than driving them to other websites.
Also note, features like rich results and Knowledge Panels within the search results can increase visibility and supply users more information about your company directly within the results.